#1 The birth of the brand itiwit
Itiwit, the new paddle sports brand by decathlon, stand up paddle and kayak
Meet the team and go behind the scenes of our paddle-sports design process !
Itiwit brand
#2 Who we are ?
In the brand of itiwit, our open-space is the ocean !
Open water is an inexhaustible source of discovery and adventure…Stand-up paddleboarding and kayaking are both ways of discovering inaccessible places and seeing landscapes in ways you’ve never seen them before.
Our aim is to make the enjoyment and benefits of paddle sports accessible to a greater number of people by developing products to make them feel as comfortable on water as they would on land.
It’s at Hendaye on the Bay of Txingudi, in the world’s biggest open-space office, that our engineers, designers and prototypists design the products of tomorrow. They work closely with users and listen carefully to feedback.
WHERE DOES THE NAME ITIWIT COME FROM?
"ITIWIT" is a contraction of "ITInerary" and "InuIT", the inhabitants of the Arctic and Greenland, who invented kayaking thousands of years ago! In March 2015, plans to create a "paddle sports" brand were approved. The name ITIWIT is the name of the first inflatable TRIBORD kayak marketed in 2014. ITIWIT wants to make stand-up paddling and kayaking accessible to everyone by making the equipment more compact.
IRWIN - BRAND LEADER OF ITIWIT
Passionnate of stand up paddle and kayak
